As Snapchat and Instagram gain more attention in the marketing realm, an interesting trend has taken over. The short-lived visual content provided over social media via stories are a great way to reach your followers with quick updates, news or special offers.
The thing that makes ephemeral content so effective is FOMO. The Fear of Missing Out. Because the content is available for such a short period of time, users are very quick to view the updates.
With use of clever graphic design, this strategy can really give you an edge!